Top 5 Social Media posts for the weekend

Top 5 Social media reads for the weekend from Mari Smith

1. How to Find the Best Content to Share on Social Media - AndreaVahl.com

I'm a huge fan of sharing "OPC" -- other people's content! Andrea has put together a stellar list of 8 different ideas, sources and resources for where you can consistently surface quality, relevant content to share on your own social channels. You'll want to bookmark this post!

2. 4 Ways to Start Building a Community on Facebook - SociallyStacked.com

Great article packed with useful tips from my friends at ShortStack! Remember, the rules around what you can/cannot have on your cover image changed last week. Now you can include promotions, calls to action, contact info and more. Read more here.

3. New Research Shows Most Consumers Still Don't Trust Brands in Social Media - FreshNetworks.com

"Only 10% of European consumers trust posts by brands on social media sites like Facebook or Twitter; in North America this number increases to 15%. This is the finding of new research from Forrester." Yikes, such low numbers! However, don't fret. The emphasis needs to be on engaging, influencer outreach, building relationships: making the focus on your audience, not you/your brand. When you can get other people raving about you/your company/your brand, that trust rating goes way up!

4. 12 LinkedIn Branding Tips For Small Businesses - KronikMedia.co.uk

Nicely written post with clear steps and great visuals. If you've been thinking of boosting your LinkedIn marketing, this is a good quick read.

5. The Secret Guide to Video and SEO - KISSmetrics.com

Are you including video in your marketing on a regular basis? This fabulous post on KISSmetrics is well worth the read. (One of the video examples plays on load - short clip of jeans on Zappos. Just FYI!). One of my absolute favorite launch videos is featured: The Dollar Shave Club. Genius. Check out this helpful post on video marketing, too: What Makes A Video Go Viral?

Fanpage posting schedules - how many posts is too much for your fans?

 

What is your posting schedule for your fan page? 

Reports suggests that 1 or 2 posts per day to your fan page will keep it fresh. Not to overdo stuff with more than 2-3 posts, which causes your fans distract from their other facebook activities, as your updates occupy most of the wall news feeds and they end switching off your updates (very bad for your business)

At same time, you should have interaction and not go with no posts on a given day, so you have to try couple of varied numbers before hitting the sweet spot. The posts that get maximum attention are the ones that your fan page should be designed around for maximum ROI from facebook.